Santa Maria Novella, Florence, 2014


Oh, you think your line has all sorts of heritage pedigree? As in it’s 20 years old? Psh. What’s that? It’s 60 years old? Ha. A century in the making? Why, it’s a mere toddler compared to the heritage of the Florentine grooming line Santa Maria Novella. That bad boy was founded in 1221—by friars, no less. So if it can last 793 years(!) somebody’s doing something right. And we should benefit from it, right?
So while the line may have gotten its start many, many moons ago the folks at Santa Maria Novella has transported the handmade manufacturing traditions and all-natural botanical ingredients to modern times. So up-to-date in fact, that they just launched an exclusive collection of restorative soaps, lotions, and other alchemical wonders with forward-thinking e-tailer Mr Porter.com. We’d say with over 700 years of experience, you’re most certainly in good hands. 
From Esquire

Santa Maria Novella, Florence, 2014

Oh, you think your line has all sorts of heritage pedigree? As in it’s 20 years old? Psh. What’s that? It’s 60 years old? Ha. A century in the making? Why, it’s a mere toddler compared to the heritage of the Florentine grooming line Santa Maria Novella. That bad boy was founded in 1221—by friars, no less. So if it can last 793 years(!) somebody’s doing something right. And we should benefit from it, right?

So while the line may have gotten its start many, many moons ago the folks at Santa Maria Novella has transported the handmade manufacturing traditions and all-natural botanical ingredients to modern times. So up-to-date in fact, that they just launched an exclusive collection of restorative soaps, lotions, and other alchemical wonders with forward-thinking e-tailer Mr Porter.com. We’d say with over 700 years of experience, you’re most certainly in good hands. 


From Esquire
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